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Come and Meet Us at The BBC Good Food Show London - 14 to 16 November 2008
Treat yourself to the food lovers' perfect day out! We're exhibiting upstairs in the 'Producers Village', along with over 100 other speciality producers. It will be like a very large Farmers Market - so come and say hello ... To book your tickets visit BBC Good Food Show
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FoodLovers approved!
We're now FoodLovers approved. Which means we've been selected for taste, sourcing and quality. If you're a discerning foodie, check out the foodloversbritain.com website.
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7th November 2008 - Stocked in Harrods !
We're very excited as Harrods have just taken their first delivery of a number of our 'off-the-shelf' mueslis and granolas. The display looks great - so if you're in the area, do pop in...
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Vogue, December 2008
THE SECRET ADDRESS BOOK 'The contacts we were more than a little reluctant to share' Food Delivery Muddy Cook This online muesli mixery lets you make up your own crunchy combination from over 95 healthy ingredients. Choose from nuts, fruits, seeds, grains and other 'yummy bits', then name your mix and the company will dispatch it in a personalised pack. Muddycook.co.uk
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Telegraph Magazine, 11th October 2008
Food News By Carolyn Hart BESPOKE CEREAL. There was a time when you bought a packet of muesli and that was that, but now, courtesy of Muddycook, you can build your own cereal. Go on to its website, choose a base and keep adding ingredients until you have the perfect breakfast. Muddycook will then dispatch the results by post (it will also remember your chosen ingredients so you can re-order easily). From £6.50 for 750g (020-8874 2729, muddycook.co.uk)
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Red Magazine, September 2008
£1 HEALTH FIXES - Spend your loose change on things that make a real difference to your head-to-toe wellbeing 1. Mix Your Own Muesli. Australian researchers say the more food groups you eat at breakfast, the better you'll concentrate. With Muddy Cook online, choose from the usual (oats, rye, rice flakes), the unusual (mini figs, green raisins) and even the naughty (white choc apricots, choc ginger). From around £5 for 750g (that's 14 bowls - around 36p per bowl), from muddycook.co.uk
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Junior Magazine, September 2008
On Junior's shopping list this month You can now mix your own muesli at the ingenious www.muddycook.co.uk/home and have it sent to you - perfect for those who can't find the right blend in shops. The easy-to-use website even lets you name the 750g pack yourself. The cost varies depending on the ingredients, which can include organic nuts, dried fruits, superberries and grains.
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Food and Travel Magazine, July 2008
Pick 'n' mix Why buy off-the-shelf when you can customise your own muesli? A real stroke of genius, muesli masters Muddy Cook are an online pick and mix store for fussy cereal eaters. Create your own perfect mix from over 85 organic, preservative and additive-free ingredients, from barberries and alfalfa seeds to macadamia nuts and raw criollo cacao nibs. You even get to create your own brand name for your packet. The muesli is mixed to order with prices depending on ingredients chosen. Packs cost around £12/kg (including postage and packing).
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The Independent, 7th June 2008
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Gay Times, June 2008
DATES + DELIGHTS Love nuts and hate raisins? Then create your perfect morning muesli munch at Muddy Cook. Choose from over 85 organic additive-free ingredients, name your mix, and have the name printed on the pack.
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Sheerluxe.com, 17th June 2008
Love muesli, but can’t find the perfect mix? Not anymore!
Now you can mix your own, online, in a couple of minutes, from nearly 100 organic, preservative and additive free ingredients.
Choose from the finest nuts, slowly dried fruits, healthy seeds, premium grains and other yummy bits, then name your mix, and they'll send it to you in a personalised pack.
Let your imagination run wild and go direct to the Mixery or if you're feeling a little overwhelmed, visit the Kitchen and choose from one of their personal selections. Either way, they're sure you'll love your choice ! www.sheerluxe.com/directory/condiments_preserves_sauces/muddy-cook.htm
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Fabric, June 2008
Remember Black Jacks and Fruit Salads? Oh, the joy of pick 'n' mix. Well, it's back. Kind of. And this time, it won't cost you any teeth. Claire Lettice has just launched muddycook.co.uk, where you can make your very own bespoke muesli. It's simple, you start with a base (there are 10 to choose from), then add organic, preservative-free cereals, dried fruit, nuts and seeds and other tasty stuff(coconut chocolate clusters and more) until you've created your dream breakfast cereal. An average mix costs around £7 and is delivered to your door within three days. I'm currently starting my day with dried apricot and nut-heavy Steven's Big Breakfast.
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The London Paper, 24th April 2008
Mix up your own muesli Fed up with your healthy but lacklustre breakfast? Fear not, your problems are over. You can create your dream muesli mix online with Muddy Cook. Just click to choose your favourite titbits, from Goji berries and cocoa nibs to pecan nuts and ... jelly bears!
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Daily Candy, 7th April 2008
Mix It Up
Muddy Cook Online Muesli Mixery Dogs and cats, Heather and Paul, airport security and a sense of humour. Some things just don’t mix. Avoid bad combinations at Muddy Cook, the online muesli mixery where you can customize your breakfast to include only the best bits (meaning no more early mornings spent picking out raisins). Visit The Kitchen for recipes or get creative in The Mixery. Start with a base — options include everything from Just Oats to Five Grain and Chocolate Bliss — then add the extras. Whether you want sun-dried bananas, wheat germ, hemp seeds, puffed spelt or Gummi bears, you’ll find your perfect combination among 85 ingredients. And for the finishing touch, personalize your creation with a quirky name that’ll be printed on the pack. So that it doesn’t get mixed up, of course.
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hush newsletter, 17th April 2008
make time for... Muddy Cook
There are some ideas that are so simple and so obvious that one wonders why no-one has done it before.
When Paul McCartney first came up with the tune for the Beatles classic, Yesterday, for instance, it seemed so familiar to him that he initially believed he was humming a song that already existed. And Muddy Cook is just such an idea – a website that allows you to create your own perfect mix of muesli. We muesli lovers are a fussy bunch – for instance, I'm normally a Southern Alps No.1 girl, but it is often hard to track down and No.2 nor No.3 just don't float my breakfast boat in the same way.
Which is where Muddy Cook comes in. You choose your own base from a selection of 10 – from Just Oats for the purist to Tahiti Gluten Free for the more exotic tastebuds. And then you add your own extras – grains, cereals, fruits, nuts, berries, seeds and other (mainly organic) goodies - until you have a mix that is perfectly tailored to your taste. If you're not feeling creative or don't trust your judgement, there are a number of recipe suggestions with names like The Child Within, Lo-Gee-Eye, Persian Green and Chocolate Box. Or you could try Mandy's Mix - The Alps base with macadamia nuts, sun-dried banana, mango pieces and green raisins.
It's as simple and easy as that – and a couple of days later 750g of muesli arrives in a personalised bag at your front door.
I'm just cross I didn't think of it first...
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mumstheword-york.co.uk, April 2008
Personalised Muesli Create your own personalised muesli using superfood ingredients at: www.muddycook.co.uk
Eat what you want rather than picking out the bits you don’t.
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www.agalinks.com, 2nd April 2008
Mix your own muesli
Hate raisins but love nuts? Then the online muesli maker is for you – you can create a mix you’ll always enjoy.
Who’s behind this idea and what is it exactly?
Claire Lettice launched the idea in the form of a company named Muddy
Cook. Muesli lovers can go online and make their perfect mix from more than 85 organic ingredients, which are also preservative- and additive-free. Customers can even name their mix and have it printed on the pack. Claire says: “Muddy Cook came about because of my love of muesli and my dislike of raisins. Most off-the-shelf mueslis are packed with them – so I began thinking that if I didn’t like a particular ingredient then there might be others that felt the same way about other ingredients, like apricots or dates or Brazil nuts”. Do others agree? This view was supported by commissioned research, which indicated that around 75% of muesli eaters are, at some stage, disappointed by ingredients in their muesli. The ‘love this, hate that’ consumer is Muddy Cook’s target market. Claire adds: “Now everyone can re-mix their favourite off-the-shelf muesli selecting only the ingredients they really like.” The research also showed that within the premium muesli market, quality ingredients and interesting mixes are key factors.
Where do the ingredients come from?
Claire tried many different suppliers for each of the individual ingredients before settling on those now available on the website.
“Finding a UK supplier who could provide slowly-dried UK grown organic apples and pears proved difficult, so we took the decision to buy fruit direct from the orchard growers and slowly-dry them ourselves. Not only is it our intention that each and every ingredient should taste great and be good for you, but they should also be kind to the planet, so almost all of our ingredients are organic. However, with over 95 ingredients, there are still a few that aren’t yet organic.” Muddy Cook has a strict ethical buying policy too. “Wherever we’ve had the option of buying Fair Trade we’ve chosen it – sometimes at a slightly higher cost - but we believe it’s the right decision,” says Claire. Muddy Cook is also intending to source as many grains as possible from the UK. The company’s ethical policy carries through to the paper for packs and card for postal cartons, both are made from recycled materials and are fully recyclable.
Is this healthier for me?
The nutritional benefits of the relatively unprocessed ingredients are one of the aspects that Claire loves about the product she’s making. The website contains comprehensive nutritional information for every ingredient and a nutritional glossary as well as the provenance of all the ingredients. The site offers many of today’s so-called ‘superfoods’, such as quinoa, oats, walnuts, almonds, pumpkin seeds, cacoa nibs, blueberries, goji berries, cranberries and cherries. These ingredients have a favourable combination of nutrient richness, antioxidant strength and health benefits.
The Westmorland Gazette, 11th March 2008
Have fun with the Muddy Cook There's not a day goes by without a small avalanche of press releases landing on my desk informing me of various happenings on the food front. But it's not every day that one of them stops me in my tracks because I think it's such a brilliant idea! As a local food writer, home-grown stories are my first priority. However, I came across such a gem this week that I had to share it with you. Start-up company Muddy Cook - which is based in London - has just launched the ultimate in product customisation for all those muesli lovers who can't find the perfect mix. Simply go on-line and mix your own muesli from a cornucopia of nearly 100 ingredients (many of them organic). You can even decide the name of the mix and have it printed on the pack.
Muddy Cook came about because founding director Claire Lettice loves muesli but hates raisins - and she's not on her own, which is why the love this, hate that' consumer is Muddy Cooks' target market. "Now everyone can re-mix their favourite off-the-shelf muesli selecting only the ingredients that they like," said Claire, who tried many different suppliers for each of the ingredients. The company has decided to slow-dry its own organic apples and pears, for example, after having sourced the fruit direct from the orchards; Muddy Cook is also trying to source as many grains as possible from the UK. Add Fairtrade, where possible, to the mix, and recyclable packaging too, and it seems to me that you've got a recipe for success. By Gillian Cowburn.
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pocket-link.co.uk, 14th March 2008
WEBSITE OF THE DAY - MuddyCook.co.uk
Kick start your day to your own specification by Ian Hughes
You can tell a lot about people from what they eat for breakfast, but there's two basic types:
One goes for the tried and tested strong black coffee and one cigarette option.
The other goes for the high-fibre, nutritionally balanced, GP-approved healthy option.
When I was young I was the former. As I get older, I've become more and more inclined to be the latter, and that's why this site has grabbed my attention.
Shop-bought muesli is often about as appetising as the scrapings from a gerbil's cage, but with Muddy Cook you can design your own from
dozens of healthy ingredients. Prices depend on what you throw into your mix and it does come out a bit pricier than supermarket stuff, but this is quality food that your insides will thank you for.
And that's got to be worth a few extra pennies.
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www.frizzifrizzi.it/2008/04/08/muddy-cook-il-muesli-personalizzato/
And one from Italy ! Per me che la mattina non digerisco i biscotti, né posso permettermi un golosissimo croissant altrimenti sto male per le successive 3 ore - durante la giornata invece mangio di tutto - l’alternativa al salto della colazione sono le barrette, le gallette di riso, ma soprattutto, i cereali in scatola. Peccato che il più delle volte i frutti rossi siano 10 gr su 400gr o che alcuni gusti risultino un po’ troppo stucchevoli.
Per soddisfare le peculiari esigenze di ognuno di noi, si può far affidamento a Muddy Cook, sito inglese da cui potete ordinare il vostro mix di muesli preferito. Basta scegliere la base e aggiungere tutti gli ingredienti che volete. Frutta disidratata (pere, mele, uva sultanina, fichi, datteri, albicocche, mango), frutti di bosco (more, mirtilli, fragoline, lamponi, ciliege), una gran varietà di noci, semi, albicocche ricoperte di cioccolato, banana chips, gocce di cioccolato, gummy bears (sì, le caramelle!) e vari tipi di zucchero aromatico (cioccolato, cannella, cocco, zenzero, vaniglia).
Ma non finisce qui, perchè una volta completata la vostra ricetta, potrete anche decidere di apporre il nome del vostro mix sopra la confezione, così da ricevere quasi un kg di muesli ultra personalizzato.
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We're organically certified!
Soil Association Certification License No: DA 19607
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